Food Media 1

Chow in my supermarket?

violet22 | Aug 11, 200911:43 AM

One of my many gripes with the post-modern supermarket is the relentless advertising that we shoppers must endure. Displays are not enough, apparently, we now also must listen to commercials at the checkout and produce aisle.

I popped in yesterday after work to pick up some emergency tortillas at my neighborhood Albertson's, and overheard the dreaded television prattling away in the nearby produce area. I attempted to tune it out until I heard familiar sound, and I ran over. There, on the screen was a video produce tip--from Chow.

Wow. More power to yah, Chow, for trying to make the funding work whatever way you can. I can't begrudge you for advertising. But Albertson's? I mean, on the website you spend lots of time talking about quality ingredients and local food, and there's so little of this at my local Albertson's (it's an especially lame one, close to the university). Plus, like I mentioned, being talked to while shopping is really annoying, and now I'm being annoyed by a site I frequent anyway. I like to think the money I spend on things there is enough to keep my supermarket afloat, but apparently not--in-store advertising is now required, too. Sigh.

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