+
Restaurants & Bars

Bread Garden (Berkeley) to close by year's end?

cfarivar | Aug 3, 200904:18 PM     12

At least that's what the Oakland Tribune is reporting (http://www.mercurynews.com/foodheadli...):

"The Bread Garden's 30-year lease expires next year. Morris, 62, has an option to renew, but because of declining business, this isn't his intention at the moment.

The problem is competition. When Morris founded the Bread Garden 36 years ago, there were three bakeries within a two-mile distance of his; now there are nine, with a 10th on the way. He explains it best with a baking metaphor.

"The size of the pie has stayed the same; there's as many customers in the area as there ever was," he said. "But the number of slices being
Advertisement
taken out of it has increased, so that the Bread Garden's slice of the pie has been getting progressively smaller year by year."

Thus the bakery's business has been declining for 15 years, but never more precipitously than now, with fewer customers and its lowest sales in 30 years.

If business doesn't improve the last half of this year, Morris will inform the landlord he's not renewing, then sell his house and move out of Berkeley to a spot on or near the Marin coast, where he'll relocate the Bread Garden.

He ends his statement with this bread-or-bust plea: "Help us get more customers in the door. Ask your friends and neighbors to shop here. Buy your pastries here rather than at Peet's, and your bread here rather than at a supermarket.""

Want to stay up to date with this post? Sign Up Now ›

More from Chowhound

Birria Red Tacos Prove Soaking Your Tortillas Is a Genius Move
Food Trends

Birria Red Tacos Prove Soaking Your Tortillas Is a Genius Move

by David Klein | Learn how to make birria tacos at home and you’ll never go back to your usual naked tortilla. A taco...

The Unassuming Ingredient That Stands Between You and Perfect Salsa 
Food Trends

The Unassuming Ingredient That Stands Between You and Perfect Salsa 

by David Watsky | Making fresh salsa at home is easy and the result is a versatile snack perfect to eat plain with chips...

These Easy One Pot Meals Minimize Kitchen Messes
Food Trends

These Easy One Pot Meals Minimize Kitchen Messes

by Greg Stegeman | When it comes to an easy dinner, it's hard to beat one pot meals—below, an ode to the one pot dinner...

The Ultimate Guide to Cleaning & Decluttering Your Space
Home

The Ultimate Guide to Cleaning & Decluttering Your Space

by Chowhound Editors | Whether you get super excited about spring cleaning or the very thought makes you want to go back...

Get fresh food news delivered to your inbox

Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week.