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Bread Garden (Berkeley) to close by year's end?


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Bread Garden (Berkeley) to close by year's end?

cfarivar | Aug 3, 2009 04:18 PM

At least that's what the Oakland Tribune is reporting (

"The Bread Garden's 30-year lease expires next year. Morris, 62, has an option to renew, but because of declining business, this isn't his intention at the moment.

The problem is competition. When Morris founded the Bread Garden 36 years ago, there were three bakeries within a two-mile distance of his; now there are nine, with a 10th on the way. He explains it best with a baking metaphor.

"The size of the pie has stayed the same; there's as many customers in the area as there ever was," he said. "But the number of slices being
taken out of it has increased, so that the Bread Garden's slice of the pie has been getting progressively smaller year by year."

Thus the bakery's business has been declining for 15 years, but never more precipitously than now, with fewer customers and its lowest sales in 30 years.

If business doesn't improve the last half of this year, Morris will inform the landlord he's not renewing, then sell his house and move out of Berkeley to a spot on or near the Marin coast, where he'll relocate the Bread Garden.

He ends his statement with this bread-or-bust plea: "Help us get more customers in the door. Ask your friends and neighbors to shop here. Buy your pastries here rather than at Peet's, and your bread here rather than at a supermarket.""

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