As a long time subscriber, I just received my October 2011 issue of Bon Appetit yesterday. It's been going downhill for awhile, but I was shocked to see the number of advertisements in this issue - most not even food related - it was quite shocking. A little BA content on the left page and then ads on the right page in almost the entire issue! What BA content that was there was totally boring and I was done with it in 10 minutes or so. My subscription was just renewed as a gift, but if this keeps up I will not be renewing it again! Has anyone else noted that it looks more like GQ magazine now that a food magazine. Food & Wine and Fine Cooking are far superior!