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blue cactus - PR gone haywire

dickson d | Feb 5, 200403:09 PM

This amazing piece of writing came to me from the Morsels e-newsletter put out by Chicago Magazine, which I generally find of interest (link below if you want to check it out or subscribe). This particular piece is so silly, so over the top, I had to share:

A Cactus in Ukrainian Village
"There's no place on Chicago Avenue where you can take a date and have a cozy meal with candlelight," says Ivan Montoya, partner at Blue Cactus (1938 W. Chicago Ave.; 773-227-5777). Montoya's BYOB spot opened in January with the intention of offering authentic Mexican fare ("from Mexico, rather than traditional Chicago Mexican," says Montoya) such as a Baja salad of grilled tuna steak with red onion, cucumber, jicama, and mango tossed in citrus lime vinaigrette. We liked the quesadilla Oaxaca, the cheap prices, and the congenial service.

Having read through it a couple of times, I am sorely tested to find one sentence in there that is true. Authentic Baja Mexican cuisine? More authentic than traditional Chicago Mexican (which is?). No place on Chicago Avenue to have a candlelit dinner with a date? I must not live in the same city, and Ivan's target market must be, I don't know, Chi Chi customers looking to branch out into fine dining, authentic Mexican????

I suppose some PR firm wrote this up and got it placed, and we should not blame the restaurant, which could be very good, or not. And I guess it worked because here I am spreading the word. But, personally, I am not going unless someone else here tries it out and tells me it is very good. Too many other spots to eat authentic Mexican, and have candlelit dinners with my bride.



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