This picks up on the Moxie thread discussed below under "Yummy Sodas"--although I have severe reservations about Moxie falling under that category. (The first moment or two in your mouth it tastes sort of like root beer. But then a moment later your mouth is full of angostura bitters. I suppose it has complexity going for it, but I second Scott's bleech.)
Moxie does have a cult following, though, as is demonstrated by the Moxie Festival, an annual celebration of the beverage held in Lisbon Falls, Maine, each summer. It has been going on for over a decade. The festival centers around a parade, featuring all your standard parade participants (marching bands, fire departments, floats, politicians, Shriners in their mini-cars, etc.) along with novelties such as:
- an enormous fake bottle of Moxie
- the Moxie "horse-car" (don't ask)
- a huge rollerskate emblazoned with "Moxie," trailed by local participants in the "roller-Moxie"
- the Moxie jet-ski, and so on and on.
A local store makes Moxie ice cream and sells Moxie shirts. And by the way, none of this is sponsored by the company that manufactures Moxie. It's just a local celebration, attended by folks from all over the country.
I'm sure there are other bizarre municipal food celebrations out there that would be fun to hear about. (I think someone once told me about a festival that involved a giant hamburger.) Anyone got any good ones?