We've got Sprinkles. Now we've got the West Coast yogurt craze as well. I know, I know, it's really a Korean thing. I noticed this tonight and probably caused an accident as I flew across the street. Since hearing about Pinkberry my eyes have been peeled for anything with berry in the name. The location is just west of Midway on the north side of Belt Line. They had four flavors: plain, cappuccino, apricot/peach, and custard. They were all very tasty but the plain was simply wonderful. It had that great yogurt tang and was not overly sweet, though I would have gone with even a little less sweetness. They also have a wide selection of toppings that looked pretty fresh for the most part. A small, which is a good size, is 2.50, and for the amount of flavor you're getting it's a great deal. Thankfully, I live nowhere near there. Curiously when I mentioned Pinkberry the owner said "Yeah, we've been compared to them," as if it were not a direct copy, and he simultaneously came up with the idea.