I went to BB Sandwich Bar (on W. 3rd Street near Washington Square) for lunch today because I wanted to know why there was so much of a fuss over the cheesesteak sandwich. Don't get me wrong, I thought that the sandwich was tasty: the hard roll was fresh and soft, the onions and sauce provided a nice sweet and sour contrast, and what's not to like about thinly sliced steak and white American cheese? Nevertheless, I'm baffled by accounts that people come from as far away as Wall Street to order hundreds of sandwiches at a time. (Incidentally, I was there a little before 1 PM today and the place had a steady stream of customers but certainly did not have a line going out the door, though maybe people's thoughts don't turn to cheesesteak in warm weather.) Oh, and I've never tried a true Philly cheesesteak (though I have fond memories of the late great Park Street Sub in New Haven), but I can't imagine that this is anything like an authentic Philly cheesesteak.
I think the sandwich is a great bite to eat if you happen to be in the area, but I wouldn't want to travel great distances or wait a long time in line for it. Has anyone else tried it? What do you think?