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Markets & Stores


My Austin Trader Joes Lament


Markets & Stores 14

My Austin Trader Joes Lament

Richard Fenno | Sep 30, 2001 03:55 AM

I've been lurking for a couple weeks, getting my bearings, and I've got a point that might start a discussion going.

I'm in the same business the Lead Dog Jim is in, and every couple of months I fly out of Austin with a saxophone over my shoulder to work someplace distant. As a one-time southern Californian (glad to be done with that), I have an umbilical attachment to Trader Joes. In the last couple years, I've noticed myself leaving town with an extra suitcase completely empty, and returning with it completely full of coffee, cheeses, chutneys, various eggplant dishes, sweets, canned and bagged Indian main dishes . . . Well, you get the idea.

I realize that distribution is the determining factor in the expansion of TJs, but, now that they are on both east and west coasts, plus in Indiana and Illinois, wouldn't it seem like Austin, home of more food junkies than any place I've ever lived, would be THE place for the first Trader Joes in Texas? (And there are LOTS of guys and gals with Hawaiian shirts who aren't all snobbed out by certain local markets I could name but choose not to who could staff the place.)

Richard Fenno

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