Trader Joe's Bay Area stores are currently selling the entry-level "Vinters Cuvee" zinfandel from Rosenblum at $2.99 a bottle. This wine normally retails for around $12.00.
Could those ITB explain how and why both Rosenblum and TJs sell it so cheaply? TJ's would probably have had to pay $1.00-$1.50 per bottle. Why was Rosenblum so eager to unload this mostly harmless wine, and why didn't TJ's set the price at a more normal $5.99, about the average for their bottom of the line zinfandels.