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100 Brannan St - kiss of death location


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100 Brannan St - kiss of death location

Benny Choi | Sep 9, 2007 11:47 AM

We talked about this before and I wanted to see if others had more opinions about this.

100 Brannan Street is along the South Beach waterfront, near the AT&T ball park. There have been a long list of restaurants which have set up shop and then closed down, with one exception being Slanted Door. As posted by others in the previous thread (plus some web sleuthing), this location has housed:

Embarko (late '80s, early '90s) - thrived before '89 earthquake, then suffered from freeway changes

Short lived Italian place called something like "Prego, Pizza, Pasta & More"

Pickled Ginger (1997) - pan Asian by chef Andrew Toy and Bayside Restaurant Resources (a Bulow connection?), including Chinese, Korean, and Filipino influences. There may have also been a "Ginger Express" at this location, based on some obscure web listings.

Live Fire (2000) - chef Fred Halpert's attempt for an SF location of his Yountville restaurant serving steak and wood fired pizza.

The Slanted Door (2002) - the only restaurant in the past decade to make this location successful, due in large part to the existing fan base of chef Charles Pham's trendy Vietnamese food. This was essentially a temporary location, first to wait out the earthquake retrofitting and refurbishment of their original Valencia St location, and then later to wait for the eventual Ferry Building facility to finish remodeling.

La Suite (2004) - Jocelyn Bulow's attempt at a larger restaurant (sibling to Chez Papa and Chez Mama), starting with chef Bruno Chemel, and later chef David Bazirgan, featuring French brasserie cuisine

Sutra (2006) - Bulow's makeover attempt at French-Asian Fusion, starting with chef Mike Yakura (previously of Le Colonial) and later chef Yo Matsuzaki (previously of Ozumo). Recently closed.

On the bright side for this location, there are even more condos in the neighborhood, Beale Street under the Bay Bridge has been reopened which alleviates some afternoon traffic, and the parking lot next door got a minor makeover.

Discouraging for this location, the Giants are terrible this year. The nearby planned cruise ship terminal development is indefinitely delayed due to the withdrawal of the private developer from the city's partnership deal. Nearby Java House may get shut down from jacked up rents by the Port.

I really think this location can only work for a place with a price point that neighboring residents can afford to eat at frequently, and is welcoming in atmosphere and space configuration to Giants fans who walk by on game days.

Sutra (CLOSED)
100 Brannan St, San Francisco, CA 94107

Java House
40 Pier 45, San Francisco, CA 94133

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