Is your all-natural organic granola rancid? How about your nuts? “Rancidity is a huge problem all over, especially with natural foods containing no preservatives,” says Jim Leff. “And, worse, there’s so much rancidity out there that consumers don’t perceive mild rancidity as an ‘off’ flavor; it’s one they’re used to.” comestible agrees, and has seen the problem in his local health food stores. Any product containing nuts is vulnerable to rancidity, since nut oils degrade rapidly when they’re not vacuum-packed, irradiated, or otherwise preserved. Nuts just aren’t shelf-stable.

“I taste/smell rancidity all over,” says Jim Leff. “I think most consumers are actually well-acquainted with that aroma, but just don’t identify it correctly (same with skunky beer….for many people, that’s ‘the great imported taste’ of Heineken, in those green bottles that let in the frequency of light that interacts badly with the hops).”

Board Link: Really Great Granolas?

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