A column in The Atlantic dings the National Pork Board for an ad campaign that brims with what writer Jane Black terms “fake authenticity.” Pork is wholesome and real, insist the ads. Real people cook it, including chefs and a lady who looks like a mom.
This reminded us of all the other “fake real” food ads we’ve seen. Let’s take a look, shall we?
If you leave bits of skin on fries, they become natural and wholesome! Plus sea salt means healthy, right?
Ah, the bucolic crop fields where Tostitos is buying … basil? For corn chips?
If it has “market” in the title, no one will notice that the sandwich has 2,270 milligrams of sodium.
Papa John’s has always been synonymous with ingredient-driven cuisine.
How about just using whole grains in the first place?
It’s whole fruit, other than, you know, all the fiber and stuff, but who cares! I kinda feel bad for HFCS Kid, who looks a little like a beige Slimer from Ghostbusters.