DailyFinance reports on Horizon Organic’s new “natural” yogurt and milk line, aimed at consumers who think “organic” is “just a fancy way of saying ‘expensive’” and that “natural” is federally regulated.

Thus a less regulated product is perceived as more regulated and more wholesome. If this works, DailyFinance conjectures, it could open the barn door to a flood of equally unscrupulous imitators. Perhaps the makers of Malk would like to throw their hats into the ring.

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