Coke is being sued for false advertising in promoting VitaminWater. From a press release sent out today by the Center for Science in the Public Interest, a consumer watchdog organization that deals with food issues:

“Coke markets VitaminWater as a healthful alternative to soda by labeling its several flavors with such health buzz words as ‘defense,’ ‘rescue,’ ‘energy,’ and ‘endurance.’”

Coke also claims VitaminWater can reduce disease. But as CSPI points out, most VitaminWater flavors contain no fruit juice, and in fact have 33 grams of sugar, on average, per bottle. Yep, about as much sugar as Coke!

CSPI litigation director Steve Gardner is quoted as saying, “VitaminWater is Coke’s attempt to dress up soda in a physician’s white coat. Underneath, it’s still sugar water, albeit sugar water that costs about ten bucks a gallon.”

Americans, once again, are faced with the fact that something that tastes like a Jolly Rancher really is too good to be true.

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