Nothing refreshes like the cool, crisp taste of liquid eel. That, at least, is the culturally specific but reasonable perspective of the beverage-crafting division of Japan Tobacco Incorporated, which is introducing a new canned drink called Unagi Nobori, or Surging Eel.

Eerily similar to an eel-based Red Bull (Red Eel, I guess?), the “fizzy, yellow-colored drink contains extracts from the head and bones of eel,” the AP reports.

Some tentative advertising slogans the drink’s maker may want to consider:

“Drink it for the vitamins—love it for that great eel head flavor!”

“AHH … now THAT’S liquid eel!”

“I’m lovin’ it—because it’s made of eel!”

“Pardon me, would you have any eel juice in a can?”

“You’ve lost that loving eeling, but I’ve found it again … right over here, in this tasty can of Unagi Nobori. What a convenient and invigorating way to enjoy eel head extract!”

Admittedly, that last one wasn’t my finest effort.

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