The first thing you should know about the PB&J Campaign is that, well, it isn’t sponsored by the peanut butter or jelly industries. The campaign just likes peanut butter and jelly, and it especially likes the fact that eating a PB&J reduces consumption of animal products, which saves water and land and reduces pollution and greenhouse gas emissions. According to, the site’s “the creation of a young Wesleyan graduate who we will call Bernard Brown. (He has a day job, and isn’t sure how his employer feels about his campaign on behalf of peanut butter sandwiches).”

I’d go on about the rather charming campaign, but the basics are well covered by PB&J Boy and Girl in this excellent bit of Interweb video:

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