If you’re feeling oddly untouched by spiking food prices and the weakening dollar, it may just be a matter of clever framing: In many cases, grocery store food’s not getting more expensive, it’s just getting smaller.

Time reports that there’s a whole lotta shrinkage going on:

This month, Kellogg’s started shipping Apple Jacks, Cocoa Krispies, Corn Pops, Froot Loops and Honey Smacks containing an average of 2.4 fewer ounces per box.

Similar reductions have recently happened or are on the horizon for many other products: Tropicana orange juice containers are shrinking from 96 ounces to 89; Wrigley’s is dropping its 17-stick PlenTPak in favor of the 15-stick Slim Pack; Dial soap bars now weigh half an ounce less, and that’s even before they melt in the shower. Containers of Country Crock spread, Hellmann’s mayonnaise and Edy’s and Breyer’s ice cream have all slimmed down as well.

The good news may be that with the way the typical American family consumes overstuffed portions and wastes food, the extra few ounces that are going missing may scarcely be missed.

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