I Paid: $3.09 for ten .44-ounce bars (prices may vary by region)
This may lead you to think: “Couldn’t the Kellogg Company put slightly more actual food into this box?”
My first reaction to biting into one of these things was: “Matzo.” So if you happen to be an observant Jew and you get enough of that stuff at Passover, skip these bars for certain. They’ve got a hollow, dry, crunchy lightness to them. An extremely minimal strawberry or blueberry filling (made with real sugar and blueberry or strawberry purée concentrate) is surrounded by a hard cracker exterior, with tiny little microlines of piped-on icing that help sweeten the bar. The overall balance of what I now refer to as the matzo bars is pretty good. The blueberry flavor has a bit more oomph to it than the strawberry version—there’s some of that slightly funky depth that one tends to associate with actual blueberries.
In short, everything’s a trade-off. Use sugar and fruit and you get a 100-calorie snack with real flavor—at the expense of heft. Seems like a fair trade.