Bagels and holidays seem destined to meet, mate, and give birth to monstrous progeny. First, there were green bagels for St. Patty’s. Fourth of July spawned red, white, and blue bagels. Finally, the ultimate bewildering cross-cultural love child: candy-cane bagels.

So, really, the pink bagels that Boston’s Finagle a Bagel has introduced for Valentine’s Day are merely continuing the festive lineage. It must just be the photo that makes them seem particularly unappetizing. “Finagle’s pink bagels taste the same as the restaurant’s popular plain ones, but they look so very special,” the press release states. Special. Yes, that’s the word. Special.

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