The Chicago Sun-Times reports that McDonald’s is following up on its breakfast boom in a big way. After the crushing success of its switch to high-quality coffee (U.S. coffee sales increased by 39 percent in the first nine months of 2007), the chain is making a number of changes to put a hammerlock on the first meal of the day.
Products slated for rollout include espresso-based coffee drinks, smoothies, breakfast burritos (hopefully a little lighter than the fearsome 920-calorie Hardee’s Country Breakfast Burrito, which features sausage, ham, bacon, and gravy), chicken biscuit sandwiches, and sweet tea.
As anyone who’s ever driven cross-country can attest, McDonald’s is often the best of a sometimes-foul slate of fast-food breakfast options. It looks as though that experience is about to get a little bit betteror at least slightly more confusing.