A compelling business story in DailyFinance points out that since declaring their own (old recipe) pizza to be a bunch of cardboard-tasting garbage, the Domino’s Pizza chain has done quite well for itself, indeed:

“Earlier this week, Domino’s, America’s second-largest pizza chain, reported that fourth quarter profits more than doubled year over year to $23.6 million from $11 million. Total revenue for the quarter came in at $462.9 million, an 8.1% increase over last year, with U.S. same-store sales climbing 1.4% and international same-store sales increasing by 3.9%.”

Meanwhile, DailyFinance staffers smack-talk the new and improved pizza because it doesn’t stand up to the local pizzerias…in New York City.

“At almost $14 per pie, the price rivals that of non-chain pizzerias, while the pizza itself–for all its improvement–fell short of our favorite neighborhood pizzerias (of course, most of us live in and around New York City, a pizza-making Mecca).”

Yo, geniuses–the point is to compare the new pizza to the inedible circles of pain that the company used to market, not to the international gold standard for an unpretentious, neighborhood-made slice. “Uh, yeah, this new Buitoni refrigerated pasta dish isn’t very good because when I was in Naples, I had pasta that was way better tasting.” Apples. Oranges. They’re different.

Image source: Flickr member nutmeg under Creative Commons

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