The Domino’s Renaissance

A compelling business story in DailyFinance points out that since declaring their own (old recipe) pizza to be a bunch of cardboard-tasting garbage, the Domino's Pizza chain has done quite well for itself, indeed:

"Earlier this week, Domino's, America's second-largest pizza chain, reported that fourth quarter profits more than doubled year over year to $23.6 million from $11 million. Total revenue for the quarter came in at $462.9 million, an 8.1% increase over last year, with U.S. same-store sales climbing 1.4% and international same-store sales increasing by 3.9%."

Meanwhile, DailyFinance staffers smack-talk the new and improved pizza because it doesn't stand up to the local New York City.

"At almost $14 per pie, the price rivals that of non-chain pizzerias, while the pizza itself--for all its improvement--fell short of our favorite neighborhood pizzerias (of course, most of us live in and around New York City, a pizza-making Mecca)."

Yo, geniuses--the point is to compare the new pizza to the inedible circles of pain that the company used to market, not to the international gold standard for an unpretentious, neighborhood-made slice. "Uh, yeah, this new Buitoni refrigerated pasta dish isn't very good because when I was in Naples, I had pasta that was way better tasting." Apples. Oranges. They're different.

Image source: Flickr member nutmeg under Creative Commons

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