CKE, the owner of Hardee’s and Carl’s Jr., is going private after taking a beating in the marketplace. The always reliably observant Dan Mitchell, writing over at The Big Money, takes a look at the management attitudes that allowed Hardee’s and Carl’s Jr. to lose ground while selling hamburgers in a recession. He roundly pastes the company for its sophomoric ads, and limns the main failing of the company: the failure of not figuring out how to sell cheap food to the masses in an era when the masses are clamoring for cheap food. At any rate, about those ads:

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