NETO, says Ken Hoffman, is a Hebrew acronym that means something like the English acronym WYSIWYG. And Neto Caffe’s additive-free yummies, with no coconut oil or shortening or anything unpleasant, stand up to repeated tastings. The giant rugulach has a buttery, soft, flaky crust–not the usual piece of sweet concrete–and turns one’s mind to the bustling bodegas of Tel Aviv. Soft, chewy house-made pita and hummus that reeks of garlic cannot be put down.
Some hounds balk at the prices–$10-12 for a sandwich, $7.25 for yogurt and granola. Others, like sally r., are very enthusiastic and find the prices reasonable for the quality.
They also serve shnitzel.