Peanut butter just got some new competition. Jars of creamy, crunchy spreadable gingerbread cookies—products typically called Speculoos or Biscoff Spread—are showing up in American stores from Trader Joe’s to Publix to Whole Foods.

peppatty has taste-tested two versions: the Trader Joe’s Speculoos and Biscoff Spread. “Biscoff is smooth, and very reminiscent of the cookie itself, more spice is noticeable compared to the Speculoos,” she says. “The TJ’s Speculoos spread is thicker, and actually has a very similar texture of peanut butter that sticks to the roof of your mouth. There are grains of sugar that crunch in it too, [versus] the very smooth texture of the Biscoff. I think I prefer the Biscoff, even at $4.99 a jar, but the TJ’s is so convenient.”

Like peanut butter, it tastes great spread on Granny Smith apple slices, says beteez, and HillJ‘s husband “warms the spread in a small saucepan and drizzles it over ice cream.”

“I made a speculoos and fluff sandwich and it blew my mind,” adds jester99.

Discuss: Biscoff Spread aka Speculoos

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