Chef Sam Talbot fell in love with cooking and the whole world of gastronomy at a young age. Now he comes full circle in Williamsburg with his restaurant Pretty Southern. Here we see how he builds a Southern comfort-food staple: the best mac & cheese. Read more.
Hailing from the coastal Carolinas, we watch Chef Sam Talbot shuck and balance Asian-inspired oysters, which pairs perfectly with Stella Artois. He also shares his philosophy of cooking seasonally from the soul of the earth, and his love to entertain guests around food. Read more.
Chef Daniela Soto-Innes describes how her background and culture is expressed through her cooking. As she creates a scallop aguachile dish, the chef/partner at Cosme and Atla tells the story of how the most genuine meals are cooked with sincerity.
Chef Daniela Soto-Innes has cooked her entire life, and does it simply, but with finesse -- all while highlighting the best products -- as shown through her love of a local spice market. She shows us how to cook with love, emphasizing her only rule in the kitchen: everything must be delicious.
Finding the absolute best ingredients such a big part of Chef Antoine Westermann’s culinary career and the main drive behind all of his expertly crafted dishes. His relationship with farmers and purveyors are critical to his work as a chef. While visiting one of his providers in New York, the French chef describes his efforts to find the best local ingredients for his restaurant.
The greatest chefs strive to serve the best food, and often, their inspiration comes from many sources. Chef Antoine Westermann of Le Coq Rico, develops many of his Michelin-starred meals by exploring the farmers’ market to procure local foods for his finest dishes. Read more.
Chef Theo Friedman's dinners center around multi-course, intimate, and experimental pop-up experiences. He brings new perspectives to food by being inspired by artists, ingredients, and the passionate diners who attend his one-of-a-kind events. In honor of Chef Theo's partnership with Stella Artois, he takes advantage of Union Square Greenmarket's and North Brooklyn Farms' fresh produce to create the ultimate end of summer menu.
Chef Theo Friedman meets with one of North Brooklyn Farms' farmers to discuss the chef−produce purveyor relationship, in addition to the importance of seasonality and flavor when developing the menus for his transformative culinary events. In preparation for his Stella Artois dinner party, Chef Theo then visits Union Square Greenmarket to pick out fresh, local ingredients for his end-of-summer celebration.
This narrative video series, featuring chefs who attach personal meaning to the dishes they make, highlights the process of conceptualizing, creating, and elevating food to the level of art. By focusing on sustainability and human connections in the day and process of each chef, we draw light on how each chef reintroduces stories, emotions, and personal experiences into the food system.