So, after passing the NYMC numerous times, I finally convinced a gaggle of friends to try it out. We had an A-B-A kinda evening.
A: New York Milkshake Company (betw. 2nd 3rd aves. on St. Marks Place). Shared a 24 oz. chocolate malt four ways. It was excellent. Thick, tasty - maybe not quite malty enough, but that could easily be adjusted. Happily they use malt powder, instead of godawful/useless malt syrup.
B: Dinner at Veselka. Great as always.
A: Returned to NYMC for a Green Tea shake, shared four ways. Outstanding.
These people are serious about their milkshakes, and are turning out a quality item. Blows to @#$*% anything I've had at Haagen Dazs...or anywhere else I can think of in NYC. They also make mean looking grilled cheeses. I thought it was maybe a gimmick, but now I'm convinced. Gotta go back. Often.