Here's what I don't really get: I receive a brochure from a local wine discounter with ads for say, Chardonnay from the same winery. Both are rated a 93 by Wine Advocate, but one is priced at $24.95 and the other at $36.95. Obviously, the latter is from a smaller, perhaps more special vineyard, but if the rating is the same, how does it make sense to pay more.
I see this frequently in ads for the same types of wine with identical ratings by RP and WA, yet with significant variations in the prices.
I realize that there may be some small, yet special taste characteristic that differentiates them. But if the ratings are the same, and they're for the same grape at the same winery, how is this taxonomy supposed to make sense to the consumer?