The new Windmill Farms opened in Del Cerro last week, so I checked it out on the way home last Friday night.
What I liked -- good selection of vitamins and supplements. Good selection on organics of all forms from dairy and meat, to produce and frozen products. Nice selection of vegetarian products too. Fresh fish counter that was clean and the fish looked pretty good. If the fish is as good as it looks, it'll save having to drive all the way to Hillcrest or Point Loma, it was also the most crowded part of the store. Prepared hot foods to go (i.e. rotisserie chickens, etc), prepared cold foods to go and deli-style sandwiches made to order. The building is at least 40-45 years old (originally was an old Alpha Beta, anyone remember them), but it is clean as a whistle and well lit, they obviously spent some bucks in renovations.
What I didn't like so well -- selection of fresh produce seems somewhat limited compared to Henry's (which I understand also owns Windmill Farms?) and the farmers markets. Some of the produce was under-ripe and some of it was over ripe, although I did get some really tasty red D'Anjou pears that turned out to be way riper than they looked or felt. Cashiers were still learning codes. Oh, and don't buy the "pearle" mozzarella in the cheese case - YUCK!!! It had a tinny, metallic aftertaste.
All in all, there is more to like about this store than not. Plus it is in an area that has been chronically under-served by the grocery industry for many years. It's really easy to find, and well worth the visit if you're in the area. College Blvd. exit off the I-8, north 1 block to Del Cerro Blvd (1/4-1/2 mile at the most), right on Del Cerro Blvd., first left will take you right into the parking lot.