"Who knew watching someone take a sip of sour ale for the first time, in slow-motion and while naked, could be so entertaining?
"A series of slowed-down videos have captured people’s facial expressions when sipping beers for the first time, producing some excellent face-pulling.
"Craft ale company Bier-Deluxe was behind this genius piece of marketing, inviting people of all ages to sample different types of craft beer for the first time and capturing their reactions on a slo-mo camera to hilarious effect.
"They were all also asked to get naked for the shoot, for some reason…"
(A link to the video is accessible by clicking the above link.)