[[ This thread was moved from the San Francisco board, since it was more about umami as a flavour than a restaurant. To discuss Umami the restaurant, please see this thread: http://www.chowhound.com/topics/352398 -- The Chowhound Team ]]
Has anyone heard anything about this place? I think it might not be open yet.
By the way, there was a fascinating article in Gastronomica a little while back with an argument that umami's status as some kind of basic flavor was actually the result of a self-serving PR campaign by Ajinomoto to get regulators to recognize MSG as a flavoring rather than a chemical additive.