I live in the Boston area and have observed that the TrJ frozen entree products that I most like- are very high in sodium.* From what i see at all the diff TJ we frequent, the customer base is primarily young/under 35. At that age, most people are not really salt conscious. What I'm getting to is this:
1) do you think there is much of a TJ customer base that is/would be vocal about 'too much salt'?
2) do you think TJ pays much attention to customer feedback of this kind?
They and the other national groceries- seem to have become aware or quite aware - of 'vegetarian', 'gluten free' and 'vegan', but not of 'lower salt' needs.
* Tom Yum Soup; Kai Soi; Steak Burritos; Chicken Tikka Masala., Japanese Rice.....