It's been open about one month; there are crowds waiting outside for lunch every day. Thought I'd try it out. The old "Herb's Fine Foods" got a complete makeover; the decor is quite nice (modern diner I guess), though there was something about the 1940s look of Herb's that also was appealing. My partner and I got there about 11:40. The place was already full, but after waiting about five minutes we got a table. So far, so good. Waitstaff was friendly and attentive, but the crowd made their work difficult. We waiting another five minutes or so to place our orders. But then we had to wait over half an hour to get the food (drinks came right away). The kitchen can't seem to handle the volume. I ordered a hot pastrami sandwich. It was only so so, and strangely on a baguette rather than rye. No comparison with, say, Quincey's on Market St. My partner had a Reuben, and it was quite good. But the side orders of fries for both of us were not hot (luke warm at best). Probably because it took so long to get our orders. Many people at noon were ordering off the breakfast menu, and from what I saw it looked good (perhaps better than Herb's). Prices were generally reasonable except for the $3 I paid for ice tea, which seemed a bit steep (no pun intended). Another gripe I had was the noise level. I'm old enough to want to chat with my eating partner, a quaint idea in all so many restaurants these days. But again the crowd probably contributed. So if our experience was typical, I wonder how long the crowds will line up to get in at lunch.