I went to a recently-renovated local movie theater over the weekend. http://www.dailylocal.com/general-new... It's now unique in several ways: they sell beer, wine and mixed drinks, they sell complete meals offered from an Applebees-type menu (app, entree, dessert) and they provide seat-service. In fact, there's no concession stand at all; the only way you can get anything to eat or drink is to order it from a server (prior to the beginning of the movie) or by pushing a "seat- side" service button located at every seat. Heck -- all I wanted for munching during a mid-afternoon showing of "The Hundred-Foot Journey" was a small bag of popcorn. No such thing. Popcorn with "unlimited refills" (just push the service button to request a refill) was $8.50. Add tax and it's up to $9.00. And when the "check" is presented to you, how can you NOT tip? Sucker that I am, I ordered the popcorn anyway, and I must say, the bowl (a REAL serving bowl; not a paper bucket) that was brought over held a very generous serving -- more than two people could finish.
I just wonder how/if the offerings at this new theater will sway my decision about whether to go there. (There are other nearby theaters that show the same movies.) On the one hand, the individual theaters are much smaller than before (Max. capacity ~70 people) and very plush. Comfy leather seats, trays at every seat that make dining easy; cloth napkins and "real" flatware. But I don't go to the movies to eat; I go to see a movie. I can't speak to the quality of the food, but from what I've seen of it, I'd say it compares to Applebees.
For now, I'm still pondering future visits.