We stopped into the Trader Joe's in Acton tonight, and I noticed, stacked among the various chocolates that they sell, some Mexican chocolate wheels that looked really, really, REALLY similar to Taza's stuff. They were basically the exact same, except, obviously, they were branded in the creepy sans-origin Trader Joe's sort of way.
I know that TJ's is always stripping the identification off of products and selling them at a discount; sure enough, these wheels were $3.99. I came home to do some research and I'm not the first person to notice this (I also saw some tweets to the effect, a a few unanswered inquiries on the Taza FB page):
I'd be really surprised if Taza isn't the company producing these for Trader Joe's. I saw one person on Twitter saying that they can confirm that TJ's is selling Taza stuff, but they can't say how they know; take that for what it is, but, I think the signs are all there.
Has anyone else seen these TJ's wheels? Anyone know anything else?