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Sun Chips "Feel the Noise" campaign


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Sun Chips "Feel the Noise" campaign

GraydonCarter | Nov 15, 2010 04:48 AM

Dallas-based Frito-Lay introduced a biodegradable bag in January for all six of its Sun Chips flavors. But in the U.S., the company reverted back to its standard packaging for most of the flavors because consumers complained the starch-based compostable bags were too noisy. Since October, the biodegradable bags have been available in only Sun Chips' original flavor.

Frito-Lay spokesman Chris Kuechenmeister said the company was developing a second generation version of its biodegradable bags, based on customer feedback.

"It's definitely going to be part of our plans in the future," Kuechenmeister said of biodegradable packaging. "We're not pulling back on it. We're still very committed to it."

Frito-Lay Canada announced, "Our bag is loud, our bag is different, our bag is good for the environment, and our bag will remain on store shelves. [...] We believe that trading off a little noise in order to help shrink our footprint on the planet is worth it."

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