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Have you taken the Starbucks Via challenge?

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Have you taken the Starbucks Via challenge?

rworange | Oct 2, 2009 09:29 PM

Free cup (or taste) of their new instant coffee for the next few days. From the website
http://www.starbucks.com/via

"We think it tastes just as good as any cup of freshly brewed Starbucks® coffee. And we bet you'll agree. a participating Starbucks store October 2-5 to take the Starbucks VIA™ Taste Challenge. Let us know if you can taste the difference and receive a free tall brewed coffee for your time.*"

Well, I feel robbed now. I never got the coupon on (blush) either visit.

I wanted to try both types, Columbian and Italian roast.

Sadly, the Via microgrind (not instant according to Starbucks) tastes better than the fresh-brewed. It doesn't taste burnt.

There wasn't a whole lot of difference between the Columbian and Italian roast. The Columbian was a little smoother and milder.

The real question isn't how it compares to Starbucks fresh-brewed but how it compares to other instant coffee. Will people pay about $1 a cup for instant coffee?

It comes in little packets. Three packes were $2.99. A box of 12 packets was less expensive, but still it was a gazillion times more expensive than the most expensive instant coffee. That little packet only makes an 8 oz cup.

It can also be added directly to cold water or milk.

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