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Packaged Foods

San Marzano Tomatoes from Cento, Are They Really?

therealdoctorlew | Feb 25, 202108:04 AM     4

A local market is advertising Cento brand San Marzano tomatoes. These are "certified" rather than DOP. On investigation, I find that Cento declares that their certification shows that their SM tomatoes are really SM but that a labelling dispute led them to drop the DOP labelling. On the other hand, they are being sued in California for doing this. Their statement on their certification seems to have been carefully worded to avoid a direct DOP claim, so I don't know what to think.

So, are these Cento San Marzano tomatoes the real thing, close enough to the real thing as to make no difference, or just a marketing scheme for their Italian plum tomatoes, and, if so, are they worth a premium price anyway? Has anyone had enough experience with both true DOP SM's and the Cento certified SM"s to make a judgement on their culinary value?

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