I made mention of the San Francisco Bakery & Cafe recently as an alternative to the disappointing Bear Rock. I figured I should probably provide some information about the place so you have a better idea of what it's like.
First, it's family run - and I mean that literally. When I stopped by last weekend to grab some lunch, the owner, John, had his six month old son strapped to him in a baby bjorn while he worked behind the counter taking orders. His wife and brother were in the back filling orders, and friends were cleaning tables and bringing out food. It might sound unusual, but it was actually kinda cool, for lack of a better term. The place definitely has a young, energetic, west coast feel, but stops short of being a granola/birds-n-bunnies hang out.
Per John they bake all their own pastries and breads every day, and the sandwiches definitely tasted like it. You can't have a great sandwich without great bread, and I really liked the fresh, thick slices of bread I got. The sandwiches were well made, plenty of ingrediants and very tasty, my wife's Santa Clara sandwich being the best of the two. The previous time I had gotten their version of a tuna sandwich which was also very good. Afterwards we picked up a couple of chocolate chip cookies and took them with us, they were great.
I really liked the place, and the price is right in line with most other sandwich shops, most the sandwiches costing around $6.00. It's over on Anderson Lane west of Burnet, near where the new Performance Bike just opened up. It's kind of hidden away - actually directly behind the CVS pharmacy. If you're looking for a good breakfast/lunch spot in that area, I'd recommend it.