Food Media

from Salon.com: 'New research shows that music and noise can completely reshape the way we experience food'

zippo | Mar 12, 201209:59 PM

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A study conducted by the food company Unilever and the University of Manchester wanted to find out whether background sounds affect the perception of flavor. They found that people rated foods less salty and less sweet as noise levels increased. When noise levels decreased, the perception of those tastes increased.

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. . . the sounds of people eating can communicate a lot of information about their food. In laboratory studies, people who simply listened to the recorded sound of someone eating celery, turnips, and crackers gave the foods the same texture ratings as those who actually ate them.

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One study showed that playing French music in a supermarket makes people buy French wine more than wine from other countries (in this study, specifically, Germany). Playing German music had the same effect, making customers buy more German wine than French.


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