I've only found one very brief, passing chowhound comment about this place so I thought I would give it props.
Awesome, authentic Vietnamese restaurant connected to an awesome Vietnamese/Asian supermarket on Waters just east of Dale Mabry. Even though it's in a store, sort of, it's bright and cheerful and clean and reasonably spacious.
I thought the Pho was at least as good as at Pho Quyen and a bit cheaper ... and I was happier with this place because it had the proper array stuff to dump in the soup, missing everywhere else in Tampa as far as I know. The most authentic (and in my view yummiest) Pho should come with long, narrow, tough, slightly lemony greens (I've never known what they are called) along with the basil, sprouts, peppers, and lime. Pho Quyen and many other places skip the more exotic leaves and just have the other stuff, and I always miss the leaves.
Anyhow this Pho was exemplary and as far as I can tell completely authentic, and I am excited to try their other menu items.
There was a thread a while back started by someone looking for Moon Cakes - they have them in this store, along with a great array of fresh exotic fruits and vegetables, a good meat section, and lots more.
Dare we hope that in a few years, Tampa will get to claim West Waters as a proper Asian district? We already have Saigon Deli, Yummy House, China Yuan, and several Asian supermarkets and tea shops along or just off Waters...