just moved to richmond, and am looking for a whole foods-type store (or even better, something like the dekalb farmer's market in atlanta). looking for something that:
isn't outrageously expensive (whole foods is expensive, but staples like bulk foods, spices, cereal, etc help even it out).
has their own brand of good food (this also relates to point 1)
is fun to shop at. yup, i'm a sucker for a clean store and samples.
has good stuff. again, whole foods usually has good produce and meat/fish. more expensive, but worth it IMHO.
tried ukrop's and was severely disappointed. all the expense of whole foods without a good store brand or as good a selection.