I've been looking at various brands of rice cookers and it sounds to me like Zojirushi is considered to be at the top of the list, but are also the most expensive. Today at Costco I saw an Aroma brand cooker that looked like it has the same functions as a Zojirushi fuzzy logic model (even looked similar) but this was only $29.99! Then at Mitsuwa they had several Sanyo fuzzy logic models. I'd appreciate any opinions and recommendations from fellow chowhounders. My wife and I like to eat a lot of rice - mostly the Japanese-type but also jasmine, basmati and we'd like to have more brown rice, too. Is it worth spending the extra bucks on a Zojirushi fuzzy logic model? Thanks.