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Return to Wholefoods - Some Observations


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Return to Wholefoods - Some Observations

oonth | Mar 21, 2008 12:47 PM

Figuring that it would be quiet on the eve of Easter weekend, I visited Wholefoods yesterday afternoon for the second time, my first visit having been a cursory one last summer. I spent a leisurely two hours wandering up and down the aisles taking in the vast array of product lines (and also picking up items to the tune of £45, you always spend more there than you intend to :-)). And have to say that I am impressed with what's on offer. As a lover of Japanese ingredients, I was pleased to find mizuna in the fruit and veg section and also was surprised to see fresh nameko mushrooms in the same section, part of a range of oriental mushrooms from a producer in the south of England, Fabulous Fungus I think is the name of the company.

Other items that caught my eye or ended up in my shopping basket:

* Honeycomb ice cream by Rocombe. Outstanding, I ate the whole tub yesterday evening. Checked out their website, they're based in Devon, I hadn't come across their products before.

* Onion Soup with Hambledon Ale and Mustard by the Yorkshire Provender. Wonderfully tasty soup especially on a cold wintery evening like we're having at the moment.

* Acetaia Dodi balsamic dressing. I have bought outstanding balsamic vinegar by these people before in Italy and via, unfortunately WF only carries a limited selection of their range at the lower end although I bet that the quality would still be good athough not the syrupy gloopy stuff I favour.

* Brazilian passion fruit pulp sachets. This was in the freezer section, I have very fond memories of fruit juices and smoothies in Brazil so bought a packet and will put to use at some point in a home made smoothie.

* Sesame semolina and raisin bread. Looked great and reminded me of a favourite bread from Manhattan days, I will buy a loaf next time I am there, I already had a daily bread supply.

* Fresh Juices. I bought 500ml blood orange and it's delicious.

* Sabores Aztecas range. We lament the fact that London is so woeful for Mexican fare but I am reliably informed that Mexican food is the section largest ethnic food type in London supermarkets, go figure. Unsurprisingly WF has a better selection than most, I picked up jars of nopales (cactus shoots) and pico de gallo (tomato condiment) by this company which is Mexico based but whose products I haven't encountered before. I look forward to trying them.

* La Mortuacienne Orangeade. Wonderful stuff from a range that also includes lemonade (clear and pink), mandarin, grapefruit.

* Wine shop. As has been noted before on the board, it's an impressive selection. I didn't get time to study the selections too closely but I noted some nice options including a £17 rioja called Padus (by a producer called Palacios Duque) which is one of my favourites from recent months. Also sampled some good Argentinian pinot noir which was selling for £7.99 per bottle. I will go back and examine more closely. Also noted that they have one sake on offer, I will give it a go at some point.

Would be interested to hear from other hounds about WF (London) products/ranges that have impressed them.

Also has anyone tried the sushi bar on the 1st floor?

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