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What is a reasonable mark-up on wine?


Wine 79

What is a reasonable mark-up on wine?

LastWyf | Jul 16, 2008 07:20 PM

After almost 6 years in Houston, we finally made it to DaMarco's for dinner last Saturday. The food and service were both excellent, and I felt that for the quality and quantity, that the food was reasonably priced. With dinner we also had a lovely bottle of 2004 Vietti Barolo Castiglione for $125. When we got home, I was curious to find out more about this wine and online learned that it retails for about $40. I expect to pay 100% mark-up wine, but I really think that 200+% is excessive. Any opinions on this?

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