It's NOT called Double Rainbow Pumpkin Ice Cream, it's called Pilgrim Joe's Pumpkin Ice Cream Super Premium. I don't know if it's the same formula, but it's AWESOME! It tastes like one of the best Pumpkin Pies that I've ever had, only as Ice Cream. I gotta stock up my freezer with enough to try to last a year. Good thing that I don't eat much ice cream, bad thing is that this stuff is SOOO good and addictive that I may go through it too fast to last. Yum!