My local store doesn't stock it, so I may pick up a bottle now and then when I see it on the shelf, but the price tends to fluctuate more than any other booze I've bought lately. I've seen 750ml bottles priced anywhere from $15 to $20, etc. until last weekend, the store I was in was selling it for $31.99! What is the deal here? Is it growing hype? The price set by individual distributors? FYI, the same store was selling regular old Gordon's for $10.99, so I said hell, and bought that instead.