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The power of advertising?

Warren | Dec 28, 2002 09:43 AM

The new and much criticized Philly's Smoke House in Long Island City receives a rave review in the 12/26 issue of the weekly newspaper, Queens Chronicle, which has been running full-page ads paid for by the restaurant for well over a month now. Headlined "Philly's Smoke House Features Great Food, Lively Atmosphere," the review by QC assistant managing editor Daniel Hendrick is too long to quote in its entirety, but here are some tidbits: "The sweet water catfish nuggets are heavenly...outrageously good fries (they're blanched, then fried after getting a dose of spices)...the barbecue sandwiches are perfect...the spareribs and beef ribs both come in scrumptious plate-filling portions, while the wood-grilled hot link sausages are already legendary...The white chocolate fritters, similar to beignets, are fried just to the point where the batter is complete and the white chocolate has started to melt. The result, served with a white chocolate sauce and optional apricot brandy, is amazing and surprisingly moist...A meal here won't set you back a Texas mile. Starters run $7 to $11, burgers and sandwiches are $8 to $13, while the dinners go for $14 to $19."

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