I've read all the posts exclaiming the virtures of Plugra so I bought some today @ Trader Joe's. I thought Plugra had more fat than regular butter but realized it didn't make sense. Butter is 100% fat so how could Plugra be +100% fat? The Plugra label says one tablespoon has 100 calories w/ 100 calories from fat; 11 grams of fat; ingredients: cream, natural flavors. The regular Trader Joe's butter has the same calories and the same fat grams; ingredients: pasteurized cream, salt, annatto (for color). So what's the dif? Where does plugra get the more intense, rich taste?