Visited Curds and Whey, finally, this last weekend and took some pictures (see link). It's a nice little space. They have a small dining area where you can have their cheese plates, etc. They also have gourmet items, such as jams, wine, olives, chocolates, and so on.
They don't have the quantity of Pastaworks or Whole Foods, yet, but they seem to be quite focused on quality. I was happy to see one of my favorite cheeses, a 5+ year aged gouda, full of wonderful caramelly crystals, for cheaper than at Whole Foods, the only other place that carries it usually. Most of the cheeses are imports. Only a few domestics, most of which seemed to be from California. Apparently the owner has a Christmas wish list of cheeses as long as his arm, though, that's dependent on business and requests.
Admittedly, though, the thing that had me most excited were the cured meats with that iconic pig from Seattle on the labels. Yes, they carry salumi from Salumi. They had several. No, they didn't have the mole, but it sounds like they might try it out in the future. My wife and I got some Salumi salami (complex and tangy) to go with our Gouda.
They're happy to offer samples and have several already out on the counter warm and waiting. While for those willing to drive a bit their strongest competitors are Pastaworks and Whole Foods, for those in the neighborhood, their biggest competitor is New Seasons. Their cheese and meats clearly outshine those at New Seasons, if for no other reason than you can taste them first.
I'm sure I'll be back.
8036 SE 13th Ave.
Portland, OR 97202