I just got an offer in the mail for 6 half liter bottles of Olio Carli EVOO for $29.99, which is half price. I've seen it at Fairway and actually think I bought the regular olive oil once for frying, but I'm not sure if the extra virgin is any good. My favorite is Frantoia, but that's pretty pricey. The thing that makes me curious is that they don't mention what region of Italy it's from in the brochure, which makes me think it's probably from Spain or Greece. I know both countries make some great olive oil, but I'm a bit of a snob when it comes to my olive oil.